Founded in the land of water, LAW OF THE SEA is committed to bringing an ode to all oceans around the globe. The brand entered the menswear market with a balanced lineup that is reflective of life in and around the waters that unite us and bring us endless joy. It features neutral shades of blue and green alongside nautical references, deep-sea details, and accents reminiscent of the glistering waves.
LAW OF THE SEA aims for a solid foundation with an array of updated basics, such as hoodies and tees, enhanced by the addition of elevating eye-catchers. Quality and a strong silhouette are at the core of every single design. The brand’s compact collection can be described as eclectic and feels both unique and universal. It features a mix of clean Scandinavian styles and slightly bolder streetwear staples, ensuring an aesthetic that is equally minimalistic and playful.
Transcending communities and generations, LAW OF THE SEA does not target a specific type of guy. The label caters to a large audience with a silhouette that is generally appealing and a collection that is accessible to all men. Their fondness for the wild and free ocean is what connects them. No matter what their age or personality is.